qoof

Nice write up by VideoRetailer.org on Qoof

Qoof - a savvy blend of video, portable widgets and instant communication

April 6th, 2009 Posted in Uncategorized, video commerce by Xavier Casanova

A few weeks ago, during a webinar on video commerce, Kevin Ertell exposed some interesting ideas on the future of online retail, pointing out to the emergence of distributed shopping. Kevin told the story of how Tower Records was making significant money selling CDs and music products at local concerts - from a simple table stand with just a couple of employees. He then drew a parallel with the online world, outlining his vision for decentralized shopping experiences where users can browse and buy products from their community site via widgets.

In the context of video, Qoof is certainly an interesting implementation of a shopping widget. Both a video production and technology company based in Los Angeles (CA) Qoof actually goes as far as defining its widget as “a video commerce platform”, since video is at the core of the solution. Arguably, the Qoof widget features some unique communication tools (Instant messaging and Skype) which enable real-time communications with an actual sales person. You can see the widget in action on the Paragon Sports homepage:

CLICK HERE FOR THE FULL POST

This was posted by Xavier Casanova who owns the VideoRetailer.org blog and is the co-founder of LiveClicker as well as one of the most well know speakers on Video Commerce.

Qoof mentioned in VentureBeat article on overlay technology in Video

It's always great when your company is mentioned in an article, especially by a mainstream blog like VentureBeat. VentureBeat was covering an article on Overlay.tv and their recent raise of $4.6 Million. When talking about video commerce, they couldn't help but say this about Qoof:

And there’s Qoof, which focuses purely on publishers inserting sales information into videos. So for instance, a snowboard retailer could have one of its salespeople explain how to use snowboards, while inserted info in the video shows how to buy them, how much they cost, and how they compare with other snowboards (see demo currently on bottom of Qoof’s home page).

Also mentioned in the article are fellow video companies including VideoClix & BubblePLY. Always great to be mentioned in such great company.

Nice Blog Post from: Oldest Living Digital Marketer* Tells All

Nice post about Qoof from the Oldest Living Digital Marketer. Not sure how old that makes him. Click here to read the whole post.

Israelis strike again with another great 2.0 idea. Qoof is a "video commerce" platform that lets esellers and retailers sell their products through video widgets that can be distributed almost anywhere online.

Billing itself as the first video commerce company, Qoof connects content sites -- publishers, bloggers, affiliate sites, etc. -- to retailers through its widget platform. Publishers place the widget on their sites and download the most relevant products from Qoof to display on their widgets. Back-end reporting lets them keep accurate track of sales driven through the widget so they can collect commissions and optimize the featured product mix.

A nice post about Qoof

We love it when Bloggers and writers take the time to write about Qoof! Especially when it is positive :) Check out this post from a blogger in the UK.

Part of what he says:

New product releases with obvious benefits for internet marketers like yourself are always fun to write. Qoof in particular catched our attention because of it’s seamless integration of video and a new approach to online shopping, boosting our expectations for  this widget to high altitudes.

Thanks for the write-up!

Mashable covers Qoof

Mashable just posted coverage about our company and they did a great job. Qoof was a co-sponsor at their recent event in Tel-Aviv and it was great hanging with Adam Hirsch and crew. Thanks also to Ayelet Noff from Blonde 2.0 for writing the article and conducting the interview as well as one of our fellow Israel start-ups Flixwagon. Watch the video to see what Qoof is up to!

Affiliate Summit a great Success for Qoof

Richard, Jon, & Hillel just came back from an amazing trip mostly in Vegas, San Francisco, & NY.

Overall the trip was a big success for the company. They had meetings with VC's, Angels, & Clients as well as a booth at the Affiliate Summit West show at the Rio in Las Vegas.

The look and feel of the booth was perfect. Thanks to Yoel and Hillel for getting the job done on time. And to Richardson Graphics for the perfect printing job. You can see more shots of the booth at Richards Site Here.

On the second day of the show, Jonathan held an "Ask An Expert" session on "Leveraging Video to Boost you Affiliate Program". Over at the "Affiliate Program Advice" blog they stated that Jon's table was one of the 3 most attended. Those that were there said that Jon was on Fire!

It seemed like everyone at the show was talking about video and since Qoof was the first video solution for the Affiliate industry, we earned a lot of buzz with several mentions throughout the program.

After Vegas the boys took the 7:00am (getting up at 4:00am) to San Fran for a series of meetings over the next two days with DFJ, TurnHere, a very well known Angel Investor, and Facebook among others.

Now it's just a matter of follow up with Qoof going full force! Stay tuned for some very exciting developments that we will announce on this blog as they happen.

Qoof Ranked #1 out of the 15 companies by Tech Confidential

Joshua Jaffe, General Manager of TechConfidential.com, just ranked Qoof as the #1 company of the 15 Israeli companies that presented at the Israel Web Tour.

CLICK HERE TO READ THE FULL ARTICLE

15 promising Israeli Web 2.0 startups ranked from best to worst [Posted on February 11, 2008 - 6:46 PM]

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A total of 90 companies applied for inclusion in the Israel Web Tour of Silicon Valley that took place last week. Most of the 15 that were chosen for inclusion and presented at Microsoft's Silicon Valley campus, were notable for being consumer Internet startups with real technology underpinning their offering. As a result, there were no rotten ones in the bunch. That being said, some were much better than others. And while, it's slightly unkind to place a few of these 15 companies toward the bottom of a list when they already beat out 75 other startups, hopefully it's useful to investors and technology dealmakers that couldn't make the presentations. Below is my ranking of the 15 in order from best to worst prospective venture capital investment. To provide background, I've included an official description of each company as provided by the California Israel Chamber of Commerce blog: - Joshua Jaffe 1) Qoof Official Description: Qoof is an Internet video commerce company.  Qoof's video commerce platform is the convergence of the online Internet shopping world with Internet video, helping an infinite number of companies cost-effectively sell more products and services and reach new customers by harnessing the scalability, decentralization and power of syndicated Internet video. VC Rating: Bypasses online video ads by placing online stores in widget form across the web. Like QVC for the web without the schlocky jewelery. This has the potential to be very, very successful.

Considering the tremendous quality of the other start-ups that attended, this is truly a great honor for us.

NewTeeVee makes a mention of Qoof

Always love to find websites and blogs that give Qoof a mention. Check out the posting on NewTeeVee called "Here comes the YouTubes for Ads".

Now although there are some aspects of what we are doing is similar to YouTube for ads, we do not see our videos as advertisements as much as we see them as video reviews and product demonstrations, but will take whatever we can get :)

And oh yeah, we think Usermercials is a much cooler word then Usertising.

UsertainmentWatch.com does a post on Qoof

UsertainmentWatch.com, a blog about monetizing user-generated video, did a post on us. I have been following the blog for many months and am very happy about the post about us. I'm sure they will be following us closely.

Another Qoof interview from the Affiliate Summit with Jon & Hillel