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Qoof named as finalist in The Red Herring 100 Europe 2009

 

RED HERRING REVEALS companies selected As Finalists for the Red herring 100 2009

Berlin, March 23, 2009 – Red Herring today announced that Qoof was named a Finalist of Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

“This year’s impressive list of submissions from companies demonstrates ’s Europe's growing role as a major center of innovation in the global technology sector,” said Red Herring Publisher, Alex Vieux. “The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

 

Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

 

Red Herring’s editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. 

 

Red Herring will honor the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2009 Conference. Scheduled for March 31- April 2, at the Berlin Radisson Hotel. This intimate, 2 1/2 day event will explore how European firms are leading the charge in many technology sectors, gaining a competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.  

 

 

About Red Herring

Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe.  Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

Product videos gain popularity among consumers and retailers

Another great article about "Video Commerce".

Qoof was the first to use the term "Video Commerce" in it's current form to mean using video to sell products online and we are happy to see others are using this term now as well.

Product videos are increasingly being used by online retailers and, according to recent research, many plan to implement this most engaging and evolving marketing tool over the coming year.

CLICK HERE TO READ THE FULL ARTICLE

A great article and numbers on retailers using video in 2009. Qoof leading the way in Video Commerce is looking forward to an amazing year

In this article published by ReelSEO, they talk about the year to come in video commerce with some great stats.

Ecommerce Video Will Take Off in 2009 - New Report Shows that Product Videos Work!

We know how effective online video marketing and video advertising can be for various industries and sectors across the board.  One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannnot.  As a result, we see that online video tends to offer high conversion rates as it offers a more compelling experience for users and can often provide the neccessary last push that a customer needs to actually make a purchase.

With the retail sector, a few companies have experiemented with product video marketing as another method to drive sales and traffic to their ecommerce sites. According to research from Internet Retailer, less than 60% of retailers surveyed had video on their websites in 2008. However, online merchants are making search engine optimization and video their top web site design priorities for 2009, with 43.3% of merchants stating that they will update their e-commerce sites with video this year.

Click here to read the whole post.

Another great way to use the Qoof Video Commerce Widget... Feature it on your home page as Paragon Sports has

Visit Paragon Sports at www.paragonsports.com and see the Qoof widget in Action on their home page as well as on several pages throughout their site. We created some great videos with them that are informaitional based and can help you make the right purchasing descision.

Qoof chosen as one of the top 20 hottest Start-ups in Israel for the first ever SeedCamp Tel-Aviv

Qoof is happy to have been chosen by SeedCamp as one of the top 20 hottest start-ups in Israel and will be presenting at the first Mini SeedCamp Tel-Aviv on January 29th, 09. We are very excited to have been chosen and the ability to present our company to the European community. You can find details of the program HERE.

Jonathan Stefansky at Affiliate Summit West 2009

Jonathan Stefansky, EVP Sales & Marketing for Qoof, spent a couple of days at Affiliate Summit West in Las Vegas. On the second day of the show he joined with Michael Jenkins, CEO/Founder of MarketLevarage, Melissa Salas, Director of Marketing for Buy.com, on a panel discussion called Affiliate Videos: Where Do They Work Best?  The panel moderator was Marty Fahncke, President of FawnKey & Associates. Rumour has it that Qoof was talked about a lot during the panel, but we will need to wait to see the video for a complete review. In the meantime you can read this review of the session posted by FrenzyMoney.com.

The next day Jon ran an "Ask The Expert" roundtable discussion on "Creating Video Content for Affiliates".  This has been a busy couple of weeks for our EVP of Sales and he is surely missed back home! Stay warm Jon!

Yay! Our Mashable Open Web Awards Award Arrived

A few weeks ago Qoof won the Open Web Award in the "Embeddable Widgets" category! Just the fact that thousands of Qoof fans voted for us and that we bear out two larger companies in the final round was enough, but we just got our official award! Thanks Mashable and thanks to everyone that voted for us and thanks to my Mom who had her and her Mahjong group vote everyday!

Qoof mentioned in VentureBeat article on overlay technology in Video

It's always great when your company is mentioned in an article, especially by a mainstream blog like VentureBeat. VentureBeat was covering an article on Overlay.tv and their recent raise of $4.6 Million. When talking about video commerce, they couldn't help but say this about Qoof:

And there’s Qoof, which focuses purely on publishers inserting sales information into videos. So for instance, a snowboard retailer could have one of its salespeople explain how to use snowboards, while inserted info in the video shows how to buy them, how much they cost, and how they compare with other snowboards (see demo currently on bottom of Qoof’s home page).

Also mentioned in the article are fellow video companies including VideoClix & BubblePLY. Always great to be mentioned in such great company.

Qoof Wins Mashables Open Web Awards ~ Comes in First in Embeddable Widgets Category

We are so excited about coming in First Place in the Open Web Awards! We came in first in the embeddable widgets category running as the Underdog against two large and well known widget companies Sprout (who was the runner-up) and Clearspring.

We want to thank everyone that took the time to vote for us, but I really want to thank the entire Qoof Team for making this possible and for creating the game changing video commerce widget that is changing online retail advertising in a huge way! Your dedication to the company, the long hours (with not so much chocolate) is greatly appreciated and may this be the continuation of great things still to come!

We had to go through 3 tough rounds of voting. First round got us into the top 10. The next round so Qoof stay in the game in the top 3, but in the final round there could only be 1 winner! Thank you to Mashable and to all of their sponsors for making this happen!

It's a boy! Congrads to Dror & Debra, one of our lead programmers

Mazel Tov to Dror, one of our leading programmers, and to his wife Debra on the birth of a baby boy! As in the past, we make an offer to all our employees that if they name their child "Qoof" they will get a cash reward! So Dror & Debra, I want you both to think real hard about it. If you name your new Son "Qoof", we will give you $3000.00. If you make his middle name Qoof, we will give you $1000.00!