Recently, I’ve been noticing a trend.
In fairness, this might not actually be surprising to anyone other than me, but this trend I’ve noticed, I’ve noticed it because I started tracking my affiliate links lately.
I know, I should always be tracking and testing, but I’m not too tech savvy and I just figured out an easy way to do it.
So the trend that I noticed is something pretty logical. My affiliate links that are long-looking aren’t clicked as much as the shorter-looking ones.
To be fair (again), I knew this trend existed. I used to use tinyurl to hide my affiliate links, but I’ve recently found that the clicks on those links have been dropping dramatically.
I spent a good couple days testing different solutions to my affiliate link problem and I’m proud to say that I’m no smarter than when I started. Nothing I tried seemed to make any substantial difference. Maybe my traffic wasn’t heavy enough or the products just weren’t converting.
Since I found that nothing else worked, I decided to shelve the testing for the time being and embark on an experiment.
I ran two ads side by side to see which converted better. One was a banner ad and the other was a Usermercial. Both ads were for the same product.
It shouldn’t come as a surprise (especially since I’m writing about it here on the Qoof blog) that the Usermercial converted better. Significantly better. This might mean nothing, it might mean a whole lot, it all just depends on how you look at it.
I think I’m going to need to do more testing to know exactly how much better a Usermercial converts vs. a banner, but when the sky’s the limit, it can’t really hurt to try.
At the very least, a Usermercial hides the ugly long-looking url.
Recent Comments