qoof

Qoof wins the prestigious Red Herring 100 Europe Award

 

Berlin, April 3rd, 2009 – Red Herring today announced that Qoof Ltd. was named a WINNER of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

 

“During a difficult year, Red Herring still received an impressive list of submissions from companies across the EMEA region, clearly demonstrating Europe’s role as a major center of innovation in the global technology sector,” said Red Herring Managing Director, Farley Duvall. “The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

 

Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

 

Red Herring’s editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. 

 

Red Herring has honored the Red Herring 100 Europe Finalist companies at its Red Herring Europe 2009 Conference, which was held March 31- April 2, at the Berlin Radisson Hotel. This intimate, 2 1/2 day event will explore how European firms are leading the charge in many technology sectors, gaining a competitive advantage, and driving entrepreneurial success in ways that create business opportunities for challengers and incumbents alike.  

 

“Qoof currently offers the most robust solution for Fortune 1000 companies looking to increase sales with video”, says Richard Kligman, Founder and Executive Chairman of Qoof, “In tough economic times, retailers are looking to both increase sales and utilize the power of video to do so; for them Qoof is the answer.”

 

About Red Herring

Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe.  Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

 

About Qoof

Qoof provides a video commerce solution that allows companies to monetize their video assets across multiple distribution channels. Retailers can transform their videos from pure branding segments into a full e-commerce experience that drives sales. You can learn more about Qoof on the internet at www.qoof.com or follow them on Twitter at www.twitter.com/qoof. 

For Immediate Release: Qoof Launches “All-In-One” Video Commerce Platform for Retailers and Merchants

Qoof, The Video Commerce company, is launching its “all-in-one” video commerce platform for retailers and merchants at Ad:Tech NY this week.  Current clients included in the initial launch are Buy.com, Ice.com, Geeks.com and Gaiam.

New York, NY, November 3, 2008 -- With the new all-in-one platform, Qoof is poised to become the Direct Response solution for the internet. Think QVC or HSN for online retailers and merchants.

“There is no question that video is continuing to grow online and more and more retailers are creating videos, in fact 86% of ecommerce sites utilize some form of Video/TV during the shopping experience, up from 52% last year (Cisco Retail Study 2007)”

Retailers understand the power of video as a selling tool, but until now there was no all encompassing solution to distribute and effectively monetize their videos.

“Retailers are creating quality product videos”, says Richard Kligman, Founder and CEO of Qoof, “but once they have the videos they are asking how they can best monetize these videos? Qoof provides the answer by allowing them to distribute their video content with direct response tools through every online channel with just one simple upload.”

The Video Commerce widget

The video commerce widget includes all product information and direct response tools in one location, including:

·        Product Details

·        Product Photos

·        Customer Reviews

·        Buy Now Features

·        Click to Call/Click to Chat and Email for Assistance

·        Send to a friend

·        Direct Response Overlay

·        Customized Marketing Messages

 

Across the board during the month of October, the click to view rate from the widget has been almost 25 percent. One client says there conversion rate has increased from 4 percent with traditional online marketing to 6.5 percent since using the Qoof Video Commerce Widget.

The All-in-One Solution

Retailers upload videos and product information just once enabling Qoof to easily distribute it using any of the following methods:

·        Ad Networks, both major and niche networks

·        Social Media Sites, such as Facebook, MySpace and Bebo, through Gigya

·        Merchant Affiliate Programs (Qoof is currently integrated with both CJ and LinkShare, and works with many other agencies)

·        Customer Desktops and Home Pages like Yahoo Widgets and iGoogle

·        Personalized Video Shopping website (ie. www.shoponair.com)

·        Integrated as a full video channel in existing website

·        Qoof’s own Publishers Network

·        Email Campaigns and Mobile (Coming 1^st quarter ’09)

 

Easy To Get Started

Once videos and product data-feeds are uploaded and desired distribution methods chosen, Qoof can have merchants up and running in as little as 48 hours.

Quality

Qoof’s video hosting and streaming is done via Akamai for the high quality and quick loading time.

Low Cost

Qoof’s model is largely based on pay-per performance actions, ensuring monetary commitments to only those methods that work.

About Qoof

Qoof is a video commerce solution that bridges the world of Online Shopping, Internet Video, and Direct Response TV to create a distributed, targeted, and personalized video commerce network. Clients leveraging the Qoof Video Commerce Platform can easily distribute their video assets across multiple distribution channels including ad networks, social media sites, affiliate networks and Qoof’s own publishers program as well as integrating a full video channel into their existing website. Interested in driving online sales using the power of video? Visit www.qoof.com

For more information please contact Jonathan Stefansky, EVP Sales & Marketing at 212-444-1927 or jon@qoof.com

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