qoof

Qoof will be at Ad:Tech NY next week

Qoof is very excited to be having a booth at Ad:Tech NY November 3-4th. Come by and check out booth # 2215.

To schedule an appointment to meet with us please send an email to rebecca@qoof.com.

What's Pink, Rubbery and Get's You Out Of Jail?

For those of us who are employed as marketers, we enjoy defining marketing scenarios. I know, it doesn’t sound like the coolest activity to do at a party, but for those of us who not only make our living marketing, but enjoy it as well, it’s how we entertain ourselves.

As we are constantly noticing, marketing is all around us. Especially at a party, marketing can’t help but smack you in the face. There was marketing as far as the eye could see, on everything from shot glasses, to t-shirts, to cigarette lighters. Marketing was out in full force and she was looking good.

Halfway through the party, someone finally noticed the rubber, hot pink bracelet that I was wearing and asked me about it. I told her that it said “paris is my cell mate” on it and was in protest of Paris Hilton going to jail. She, this girl who asked me about it, looked at me and couldn’t tell if I was serious or not. After a minute of her not understanding why I would be involved in a Paris Hilton protest cause, I fessed up and admitted that I was wearing the bracelet to support a friend of mine. This friend of mine runs her own jewelry company, called Red Freckles, and she created the bracelets as a mockery of the Paris situation.

This girl who initially asked me about the bracelet was flabbergasted. She thought the bracelets were a fabulous marketing idea. She then proceeded to spend the next 10 minutes analyzing the concept and to see where it was applicable in other situations.

Throughout our discussion, the topics of fashion, profitability, market saturation and morality (as they relate to marketing endeavors of course) were analyzed, but it was the degree to which the marketing strategy was discussed that surprised me.

I thought that the reason I wore the bracelet last night was to show off my pride for having a friend who has created such a cool product, but after the discussion at the party, I realized that the true reason I wore it, my subconscious reason if you want to call it that, was to promote her business. I know the effect I, a 28 year old straight guy, would have when I show up with a bright pink Paris Hilton bracelet. I knew the conversation would come up multiple, if not dozens of times and I knew that in each one of the conversations I would be able to mention my friend’s website.

In the end, the party was too dark and most people couldn’t even see the bracelet. My subconscious’s plan failed, but the understanding I got from wearing the bracelet was entirely worth it. The subconscious is a strong influence in a lot of our decisions, especially in those situations where you are forced to present yourself to other people. Whether the decision is what to wear to a date, what color scheme a website should have or how big your logo should be, make sure you listen to your subconscious. For no other reason than it might be wrong.