One of the things I spoke about at the recent Video On the Net show in Boston was the need for innovation with online video.
The whole "Video Advertising" industry is based on one thing, "What is the best/least way to upset a viewer’s experience".
The host on the panel, Anton Denissov, Analyst, Yankee Group, mentioned that there are 4 ways to monetize video now.
1. Advertising (which I call the necessary evil)
2. Sell-Through - This is Qoof's focus
3. Subscriptions
4. On Demand/Rentals
I believe the industry is too focused on #1 and there is not enough innovation on the others. In addition I believe that in the next 12 - 24 months we will see the list of 4 grow to a list of 12. The innovators that come up with new ways to monetize video will have the greatest chance of success. It is time to start thinking outside the "advertising TV Box". Come on guys!
Let’s get innovative!
Recent Comments