In this article published by ReelSEO, they talk about the year to come in video commerce with some great stats.
Ecommerce Video Will Take Off in 2009 - New Report Shows that Product Videos Work!
We know how effective online video marketing and video advertising can be for various industries and sectors across the board. One reason for this is that video can bring brands, products and services to life in a way that text and static images simply cannnot. As a result, we see that online video tends to offer high conversion rates as it offers a more compelling experience for users and can often provide the neccessary last push that a customer needs to actually make a purchase.
With the retail sector, a few companies have experiemented with product video marketing as another method to drive sales and traffic to their ecommerce sites. According to research from Internet Retailer, less than 60% of retailers surveyed had video on their websites in 2008. However, online merchants are making search engine optimization and video their top web site design priorities for 2009, with 43.3% of merchants stating that they will update their e-commerce sites with video this year.
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