Jonathan Stefansky, EVP Sales & Marketing for Qoof, spent a couple of days at Affiliate Summit West in Las Vegas. On the second day of the show he joined with Michael Jenkins, CEO/Founder of MarketLevarage, Melissa Salas, Director of Marketing for Buy.com, on a panel discussion called Affiliate Videos: Where Do They Work Best? The panel moderator was Marty Fahncke, President of FawnKey & Associates. Rumour has it that Qoof was talked about a lot during the panel, but we will need to wait to see the video for a complete review. In the meantime you can read this review of the session posted by FrenzyMoney.com.
The next day Jon ran an "Ask The Expert" roundtable discussion on "Creating Video Content for Affiliates". This has been a busy couple of weeks for our EVP of Sales and he is surely missed back home! Stay warm Jon!
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January 19, 2009
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Good to see Jonathan at the Summit. Video is a great way to interact- whether it's with affiliates or consumers. I'm looking forward to seeing more companies and individuals in the industry follow the trend!
Posted by: MLDina | January 21, 2009 at 04:17 AM