qoof

Happy Birthday to Hillel Scheinfeld our fearless COO

 

Today our Chief Operations Officer, Hillel Scheinfeld, turns %^ years old!! Happy Birthday Hillel! And we are not just saying that because you send our our paycheck!

 

Qoof Makes top 3 in Mashable Open Web Awards! Vote us to #1

Internet Retailer article on Qoof

Internet Retailer just posted an article on Qoof.

Qoof launches video e-commerce platform

Online retailers including Ice.com, Buy.com and Geeks.com are working with Qoof Ltd. to build shopping sections of their sites that feature video widgets imbedded with buy buttons, click-to-call and other features, Qoof founder and CEO Richard Kligman says.

Qoof also helps online retailers distribute the video widgets through affiliate and social networks. Client retailers load videos to Qoof.com, where Qoof uses the videos to develop e-commerce widgets that merchants can place on their own sites or distribute through online affiliate and social networks, Kligman says. When a shopper clicks a buy or click-to-call button in one of the video widgets, she’s taken directly to a buy page or customer service form on the retailer’s web site.

“We are looking to bring the customer experience to a level where he can almost touch the jewelry and get as much information as possible,” says Pinny Gniwisch, executive vice president and co-founder of marketing at Ice.com. “The Qoof widget will allow us to stream videos to our customers on any format and social network they are on.”

Qoof charges a monthly widget hosting fee that averages with a range of $300 to $500, depending on the number of video widgets, plus a per video view fee of about three cents and a percentage of any sales generated by each video widget.

Gniwisch adds that Ice also will work toward letting online shoppers shop by product video. “We want to allow customers to search and get videos as well as static pictures,” he says.

Qoof currently works with about 15 retailers but expects to have about 200 client retailers next year, Kligman says.

Ice.com is No. 144 in the Internet Retailer Top 500 Guide. Buy.com is No. 33.

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Congratulations to Commission Junction on reaching their 10th Birthday!

Qoof Launches ShopOnAir.com - Video Shopping will never be the same

Today Qoof launches ShopOnAir.com and video selling online will never be the same. ShopOnAir.com is Qoof's destination website for all videos in it's inventory. Viewers can come and watch product videos from there favorite brands and find special and exclusive deals! Merchants can have their own ShopOnAir channel as well so now anyone and everyone can have their own 24/7 home shopping channel on the net!

Of course this is only the alpha version and there are many more features in the works, but it looks and works great so why not stop by and take a look!

For Immediate Release: Qoof Launches “All-In-One” Video Commerce Platform for Retailers and Merchants

Qoof, The Video Commerce company, is launching its “all-in-one” video commerce platform for retailers and merchants at Ad:Tech NY this week.  Current clients included in the initial launch are Buy.com, Ice.com, Geeks.com and Gaiam.

New York, NY, November 3, 2008 -- With the new all-in-one platform, Qoof is poised to become the Direct Response solution for the internet. Think QVC or HSN for online retailers and merchants.

“There is no question that video is continuing to grow online and more and more retailers are creating videos, in fact 86% of ecommerce sites utilize some form of Video/TV during the shopping experience, up from 52% last year (Cisco Retail Study 2007)”

Retailers understand the power of video as a selling tool, but until now there was no all encompassing solution to distribute and effectively monetize their videos.

“Retailers are creating quality product videos”, says Richard Kligman, Founder and CEO of Qoof, “but once they have the videos they are asking how they can best monetize these videos? Qoof provides the answer by allowing them to distribute their video content with direct response tools through every online channel with just one simple upload.”

The Video Commerce widget

The video commerce widget includes all product information and direct response tools in one location, including:

·        Product Details

·        Product Photos

·        Customer Reviews

·        Buy Now Features

·        Click to Call/Click to Chat and Email for Assistance

·        Send to a friend

·        Direct Response Overlay

·        Customized Marketing Messages

 

Across the board during the month of October, the click to view rate from the widget has been almost 25 percent. One client says there conversion rate has increased from 4 percent with traditional online marketing to 6.5 percent since using the Qoof Video Commerce Widget.

The All-in-One Solution

Retailers upload videos and product information just once enabling Qoof to easily distribute it using any of the following methods:

·        Ad Networks, both major and niche networks

·        Social Media Sites, such as Facebook, MySpace and Bebo, through Gigya

·        Merchant Affiliate Programs (Qoof is currently integrated with both CJ and LinkShare, and works with many other agencies)

·        Customer Desktops and Home Pages like Yahoo Widgets and iGoogle

·        Personalized Video Shopping website (ie. www.shoponair.com)

·        Integrated as a full video channel in existing website

·        Qoof’s own Publishers Network

·        Email Campaigns and Mobile (Coming 1^st quarter ’09)

 

Easy To Get Started

Once videos and product data-feeds are uploaded and desired distribution methods chosen, Qoof can have merchants up and running in as little as 48 hours.

Quality

Qoof’s video hosting and streaming is done via Akamai for the high quality and quick loading time.

Low Cost

Qoof’s model is largely based on pay-per performance actions, ensuring monetary commitments to only those methods that work.

About Qoof

Qoof is a video commerce solution that bridges the world of Online Shopping, Internet Video, and Direct Response TV to create a distributed, targeted, and personalized video commerce network. Clients leveraging the Qoof Video Commerce Platform can easily distribute their video assets across multiple distribution channels including ad networks, social media sites, affiliate networks and Qoof’s own publishers program as well as integrating a full video channel into their existing website. Interested in driving online sales using the power of video? Visit www.qoof.com

For more information please contact Jonathan Stefansky, EVP Sales & Marketing at 212-444-1927 or jon@qoof.com

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Qoof Goes All-in-One With Video Retail. Outta the Way, QVC.

Qoof Goes All-in-One With Video Retail. Outta the Way, QVC.

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The Qoof Video Commerce Widget: This is a demo of a lot of the features we put into our widget

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