Qoof, The Video
Commerce company, is launching its “all-in-one” video commerce platform for
retailers and merchants at Ad:Tech NY this week. Current clients included in the initial launch
are Buy.com, Ice.com, Geeks.com and Gaiam.
New York, NY, November 3, 2008 -- With the new all-in-one platform, Qoof is poised to become the Direct Response solution for the internet. Think QVC or HSN for online retailers and merchants.
“There
is no question that video is continuing to grow online and more and more
retailers are creating videos, in fact 86% of ecommerce sites utilize some form
of Video/TV during the shopping experience, up from 52% last year (Cisco Retail
Study 2007)”
Retailers understand the power of video as a selling tool, but until now there was no all encompassing solution to distribute and effectively monetize their videos.
“Retailers are
creating quality product videos”, says Richard Kligman, Founder and CEO of Qoof, “but
once they have the videos they are asking how they can best monetize these videos?
Qoof provides the answer by allowing them to distribute their video content
with direct response tools through every online channel with just one simple
upload.”
The Video Commerce
widget
The video commerce widget includes all product information
and direct response tools in one location, including:
·
Product Details
·
Product Photos
·
Customer Reviews
·
Buy Now Features
·
Click to
Call/Click to Chat and Email for Assistance
·
Send to a friend
·
Direct Response
Overlay
·
Customized
Marketing Messages
Across the board during the month of October, the click to
view rate from the widget has been almost 25 percent. One client says there
conversion rate has increased from 4 percent with traditional online marketing
to 6.5 percent since using the Qoof Video Commerce Widget.
The All-in-One Solution
Retailers upload videos and product information just once enabling Qoof to easily distribute it using any of the following methods:
·
Ad Networks, both
major and niche networks
·
Social Media
Sites, such as Facebook, MySpace and Bebo, through Gigya
·
Merchant Affiliate Programs (Qoof is currently integrated with both CJ and LinkShare, and works with
many other agencies)
·
Customer Desktops
and Home Pages like Yahoo Widgets and iGoogle
·
Personalized Video Shopping website (ie. www.shoponair.com)
·
Integrated as a
full video channel in existing website
·
Qoof’s own
Publishers Network
·
Email Campaigns
and Mobile (Coming 1st quarter ’09)
Easy To Get Started
Once videos and product data-feeds are uploaded and desired distribution methods chosen, Qoof can have merchants up and running in as little as 48 hours.
Quality
Qoof’s video hosting and streaming is done via Akamai for the high quality and quick loading time.
Low Cost
Qoof’s model is largely based on pay-per performance actions, ensuring monetary commitments to only those methods that work.
About Qoof
Qoof is a video
commerce solution that bridges the world of Online Shopping, Internet Video,
and Direct Response TV to create a distributed, targeted, and personalized
video commerce network. Clients leveraging the Qoof Video Commerce Platform can
easily distribute their video assets across multiple distribution channels
including ad networks, social media sites, affiliate networks and Qoof’s own
publishers program as well as integrating a full video channel into their
existing website. Interested in driving online sales using the power of video?
Visit www.qoof.com
For more information please
contact Jonathan Stefansky, EVP Sales & Marketing at 212-444-1927 or
jon@qoof.com
-END-
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Posted by: Clearlydream | December 08, 2009 at 09:41 AM