For Immediate Release: Qoof Launches “All-In-One” Video Commerce Platform for Retailers and Merchants

Qoof, The Video Commerce company, is launching its “all-in-one” video commerce platform for retailers and merchants at Ad:Tech NY this week.  Current clients included in the initial launch are Buy.com, Ice.com, Geeks.com and Gaiam.

New York, NY, November 3, 2008 -- With the new all-in-one platform, Qoof is poised to become the Direct Response solution for the internet. Think QVC or HSN for online retailers and merchants.

“There is no question that video is continuing to grow online and more and more retailers are creating videos, in fact 86% of ecommerce sites utilize some form of Video/TV during the shopping experience, up from 52% last year (Cisco Retail Study 2007)”

Retailers understand the power of video as a selling tool, but until now there was no all encompassing solution to distribute and effectively monetize their videos.

“Retailers are creating quality product videos”, says Richard Kligman, Founder and CEO of Qoof, “but once they have the videos they are asking how they can best monetize these videos? Qoof provides the answer by allowing them to distribute their video content with direct response tools through every online channel with just one simple upload.”

The Video Commerce widget

The video commerce widget includes all product information and direct response tools in one location, including:

·        Product Details

·        Product Photos

·        Customer Reviews

·        Buy Now Features

·        Click to Call/Click to Chat and Email for Assistance

·        Send to a friend

·        Direct Response Overlay

·        Customized Marketing Messages

 

Across the board during the month of October, the click to view rate from the widget has been almost 25 percent. One client says there conversion rate has increased from 4 percent with traditional online marketing to 6.5 percent since using the Qoof Video Commerce Widget.

The All-in-One Solution

Retailers upload videos and product information just once enabling Qoof to easily distribute it using any of the following methods:

·        Ad Networks, both major and niche networks

·        Social Media Sites, such as Facebook, MySpace and Bebo, through Gigya

·        Merchant Affiliate Programs (Qoof is currently integrated with both CJ and LinkShare, and works with many other agencies)

·        Customer Desktops and Home Pages like Yahoo Widgets and iGoogle

·        Personalized Video Shopping website (ie. www.shoponair.com)

·        Integrated as a full video channel in existing website

·        Qoof’s own Publishers Network

·        Email Campaigns and Mobile (Coming 1^st quarter ’09)

 

Easy To Get Started

Once videos and product data-feeds are uploaded and desired distribution methods chosen, Qoof can have merchants up and running in as little as 48 hours.

Quality

Qoof’s video hosting and streaming is done via Akamai for the high quality and quick loading time.

Low Cost

Qoof’s model is largely based on pay-per performance actions, ensuring monetary commitments to only those methods that work.

About Qoof

Qoof is a video commerce solution that bridges the world of Online Shopping, Internet Video, and Direct Response TV to create a distributed, targeted, and personalized video commerce network. Clients leveraging the Qoof Video Commerce Platform can easily distribute their video assets across multiple distribution channels including ad networks, social media sites, affiliate networks and Qoof’s own publishers program as well as integrating a full video channel into their existing website. Interested in driving online sales using the power of video? Visit www.qoof.com

For more information please contact Jonathan Stefansky, EVP Sales & Marketing at 212-444-1927 or jon@qoof.com

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